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Home» Industry News » Updated Pinterest Demographics [Infographic]

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Updated Pinterest Demographics [Infographic]

Posted by Xavier - April 30, 2012 - Industry News, Shopper Marketing, Social
3

Several weeks ago, I laid out in a post who is using Pinterest and why … the Pinterest demographic. The folks over at Tamba have created an infographic that makes is easier to digest the entire picture of who the Pinterest audience is, as of March 2012. This information should be top-of-mind for anyone in digital shopper marketing, as we continue to see the rapid adoption of Pinterest.

Pinterest Demographics
Courtesy of Tamba

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3 comments on “Updated Pinterest Demographics [Infographic]”

  1. Do Pinterest Changes Matter For Music? Is It Time To Follow Kanye To Fancy? says:
    August 8, 2012 at 11:33 am

    [...] SoundCloud files are now pinnable and all demographics have an interest in music. Pinterest’s audience seems likely to be one that would spend money on music and related merch of the artists they care [...]

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  2. The Interest of Those On Pinterest | Xavier Armanno says:
    June 15, 2012 at 9:32 am

    [...] First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you ever wonder what interests that user base has? It seems logical to study what people [...]

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  3. story board A Pinterest primer for curious journalists and writers says:
    May 30, 2012 at 9:15 pm

    [...] and Pinterest has been, from the start, that it’s dominated by women. And according to data from March, that’s still true (72 per cent of users are female), though men are using it more (up 8 per [...]

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Xavier

A regular guy just trying to do a little good in the world. A digital shopper marketer and mobile & social product strategist by day.

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