Several weeks ago, I laid out in a post who is using Pinterest and why … the Pinterest demographic. The folks over at Tamba have created an infographic that makes is easier to digest the entire picture of who the Pinterest audience is, as of March 2012. This information should be top-of-mind for anyone in digital shopper marketing, as we continue to see the rapid adoption of Pinterest.


[...] SoundCloud files are now pinnable and all demographics have an interest in music. Pinterest’s audience seems likely to be one that would spend money on music and related merch of the artists they care [...]
[...] First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you ever wonder what interests that user base has? It seems logical to study what people [...]
[...] and Pinterest has been, from the start, that it’s dominated by women. And according to data from March, that’s still true (72 per cent of users are female), though men are using it more (up 8 per [...]