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The Interest of Those On Pinterest

Posted by Xavier - June 15, 2012 - Industry News, Insights, Shopper Marketing, Social
0

The magic around Pinterest just doesn’t seem to fade! Not only has the adoption and fanfare around the social networking site continuing to grow, but there was even a newsworthy story out this week about the First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you ever wonder what interests that user base has? It seems logical to study what people on Pinterest care about if your brand wants to market there. After all, you want to speak to your core audience, so it’s good information to know.

Fortunately for us the folks at Modea cobbled together the handy infographic below using data from a February report by comScore. Enjoy!

Pinterest User's Interests

Courtesy of Modea

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Xavier

A regular guy just trying to do a little good in the world. A digital shopper marketer and mobile & social product strategist by day.

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