After last year’s announcement that Twitter would have deep integration in iOS5, a lot of us wondered; Why not Facebook? Sure, a lot of people have their Twitter and Facebook accounts linked, but if you look at the bigger picture, wouldn’t you rather share on your Facebook wall first? I’ve only used the Twitter integration [...]
Read MoreThe days of consumers making purchase decisions based on research they’ve done at their home computer is fading rapidly. As network speeds increase and smartphones continue to grab market share, shoppers are searching for more information in the moment. In March and April 2012, The Pew Research Center’s Internet & American Life Project conducted a survey [...]
Read MoreHave you ever wondered how much your brand is missing out by not marketing to Hispanics via mobile? If you are only a maker of gaming apps, that number is half a Billion dollars. Imagine how large that number becomes when you factor in every other product. For those that have been watching trends, it [...]
Read MoreHow many of you are reading this post on a dying hardware platform? When I was hired by an advertising agency in 2008, my only request was that they provide me with a laptop to use so that I could be more mobile without missing out on an opportunity to accomplish my work. At the [...]
Read MoreAs I speculated in a previous post, it looks like Facebook will soon start delivering ads directly to mobile devices like the Android, iPhone and iPad. According to sources at the Financial Times, Facebook has already engaged ad agencies and will begging rolling out the feature as early as March with those ads directing users [...]
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