Xavier Armanno
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Industry News

Nokia Lumia Advertising Fail

Posted by Xavier - December 19, 2012 - Industry News
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Yahoo’s article on the biggest tech flops of 2012 lists the Nokia Lumia 900 series as the #4 biggest flop of the year. However, the page skin for this area of the site has the Nokia Lumia advertising. Does that count as a double fail for the Lumia – one for the product and one [...]

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The Interest of Those On Pinterest

Posted by Xavier - June 15, 2012 - Industry News, Insights, Shopper Marketing, Social
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The magic around Pinterest just doesn’t seem to fade! Not only has the adoption and fanfare around the social networking site continuing to grow, but there was even a newsworthy story out this week about the First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you [...]

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Facebook and Apple Are In A Relationship

Posted by Xavier - June 5, 2012 - Industry News, Mobile, Shopper Marketing, Social
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After last year’s announcement that Twitter would have deep integration in iOS5, a lot of us wondered; Why not Facebook? Sure, a lot of people have their Twitter and Facebook accounts linked, but if you look at the bigger picture, wouldn’t you rather share on your Facebook wall first? I’ve only used the Twitter integration [...]

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Pinterest’s $100 Million Content and Commerce Play

Posted by Xavier - May 20, 2012 - Industry News, Shopper Marketing, Social
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This week’s announcement that Pinterest has raised $100 million from several sources lead by the Japanese eCom giant Rakuten has provided some clarity around how the hottest social property on the web intends to make money. While no clear business model has emerged, it’s not that far a leap to see that the future for [...]

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Updated Pinterest Demographics [Infographic]

Posted by Xavier - April 30, 2012 - Industry News, Shopper Marketing, Social
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Several weeks ago, I laid out in a post who is using Pinterest and why … the Pinterest demographic. The folks over at Tamba have created an infographic that makes is easier to digest the entire picture of who the Pinterest audience is, as of March 2012. This information should be top-of-mind for anyone in [...]

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Xavier

A regular guy just trying to do a little good in the world. A digital shopper marketer and mobile & social product strategist by day.

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(c) 2012 Xavier Armanno
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