The magic around Pinterest just doesn’t seem to fade! Not only has the adoption and fanfare around the social networking site continuing to grow, but there was even a newsworthy story out this week about the First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you [...]
Read MoreSome of you probably read yesterday’s post about the one-night-stand promotional technique that, in my opinion, will have it’s death knell in the next few years. The underlying reason for this is that social, mobile, and emerging technologies are better suited to relationship marketing than promotional marketing. As I have mention in plenty of previous [...]
Read MoreTonight, I attended the Buddy Media Power Your Connections World Tour in Chicago and had a eureka moment. If you are not building shopper marketing relationships, you are doomed to fail. Right now you’re saying; “Wait a minute, that’s your eureka moment?“ Yes it is. Here is why; we all talk about relationship building as [...]
Read MoreAfter last year’s announcement that Twitter would have deep integration in iOS5, a lot of us wondered; Why not Facebook? Sure, a lot of people have their Twitter and Facebook accounts linked, but if you look at the bigger picture, wouldn’t you rather share on your Facebook wall first? I’ve only used the Twitter integration [...]
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