This week’s announcement that Pinterest has raised $100 million from several sources lead by the Japanese eCom giant Rakuten has provided some clarity around how the hottest social property on the web intends to make money. While no clear business model has emerged, it’s not that far a leap to see that the future for [...]
Read MoreWe talk a lot about the importance of using more than one tactic for your digital shopper marketing campaigns, while still keeping the message cohesive across channels. Social, video, mobile, TV, print … they are all critical to the experience. One of the most difficult conversations to have with any CMO is around the return [...]
Read MoreThe days of consumers making purchase decisions based on research they’ve done at their home computer is fading rapidly. As network speeds increase and smartphones continue to grab market share, shoppers are searching for more information in the moment. In March and April 2012, The Pew Research Center’s Internet & American Life Project conducted a survey [...]
Read MoreLast week, I was reading an article that had nothing to do with brands or their products. The subject wasn’t even related at all to shopper marketing or how customers interact with products between the digital and physical space. Nevertheless, I couldn’t shake the principles of the article and it occurred to me today that [...]
Read MoreHave you ever wondered how much your brand is missing out by not marketing to Hispanics via mobile? If you are only a maker of gaming apps, that number is half a Billion dollars. Imagine how large that number becomes when you factor in every other product. For those that have been watching trends, it [...]
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