Yahoo’s article on the biggest tech flops of 2012 lists the Nokia Lumia 900 series as the #4 biggest flop of the year. However, the page skin for this area of the site has the Nokia Lumia advertising. Does that count as a double fail for the Lumia – one for the product and one [...]
Read MoreWhen developing or protecting a brand, one of the most difficult things to accomplish becomes making decisions on how to move forward. Couple this with a rapidly changing digital landscape and all too often, analysis paralysis sets in. How do you react in the face of a consumer who expects more from your brand and [...]
Read MoreThe magic around Pinterest just doesn’t seem to fade! Not only has the adoption and fanfare around the social networking site continuing to grow, but there was even a newsworthy story out this week about the First Lady Michelle Obama’s Pinterest page. There have been studies and infographics on the Pinterest demographic, but did you [...]
Read MoreSome of you probably read yesterday’s post about the one-night-stand promotional technique that, in my opinion, will have it’s death knell in the next few years. The underlying reason for this is that social, mobile, and emerging technologies are better suited to relationship marketing than promotional marketing. As I have mention in plenty of previous [...]
Read MoreTonight, I attended the Buddy Media Power Your Connections World Tour in Chicago and had a eureka moment. If you are not building shopper marketing relationships, you are doomed to fail. Right now you’re saying; “Wait a minute, that’s your eureka moment?“ Yes it is. Here is why; we all talk about relationship building as [...]
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